International Olympic Committee faces criticism over sponsorship deal with beer firm AB InBev, says ‘is a perfect match’
International Olympic Committee faces criticism over sponsorship deal with beer firm AB InBev, says ‘is a perfect match’
The IOC and AB InBev were keen to underline that their sponsorship deal is being led by an alcohol-free beer Corona Cero. However, for LA 2028 Games, Michelob ULTRA will front the partnership.
The IOC and AB InBev were keen to underline that their sponsorship deal is being led by an alcohol-free beer Corona Cero. However, for LA 2028 Games, Michelob ULTRA will front the partnership.