International Olympic Committee faces criticism over sponsorship deal with beer firm AB InBev, says ‘is a perfect match’

The IOC and AB InBev were keen to underline that their sponsorship deal is being led by an alcohol-free beer Corona Cero. However, for LA 2028 Games, Michelob ULTRA will front the partnership.

International Olympic Committee faces criticism over sponsorship deal with beer firm AB InBev, says ‘is a perfect match’
The IOC and AB InBev were keen to underline that their sponsorship deal is being led by an alcohol-free beer Corona Cero. However, for LA 2028 Games, Michelob ULTRA will front the partnership.