Label Erode’s debut collection blends the GI-tagged jamakkalam with Jimi Hendrix’s music

How a Mumbai-based fashion label is reviving the GI-tagged Bhavani jamakkalam through its debut collection

Label Erode’s debut collection blends the GI-tagged jamakkalam with Jimi Hendrix’s music
How a Mumbai-based fashion label is reviving the GI-tagged Bhavani jamakkalam through its debut collection