Linear TV is still primary revenue source for broadcast networks
Linear TV is still primary revenue source for broadcast networks
Despite making substantial investments in their digital businesses leading broadcast networks, such as Disney Star, Viacom18 and Zee, depend on traditional linear television as their primary revenue source, according to media industry experts
Despite making substantial investments in their digital businesses leading broadcast networks, such as Disney Star, Viacom18 and Zee, depend on traditional linear television as their primary revenue source, according to media industry experts